EveryMVP lets youth sports teams raise money with custom trading cards

Maryland mom Naomi Aiken has launched EveryMVP to help youth athletes get real trading cards while giving teams and leagues a new fundraiser. The company says teams can earn 20% of card sales with no upfront cost or inventory.

Why it matters: - Youth sports costs are rising fast, and families are spending more on their child’s main sport. - EveryMVP aims to give athletes a physical keepsake while helping teams raise money without adding operational burden. - The model is designed for teams that need funding for travel, equipment or broader access to sports.

What happened: - Montgomery County, Maryland, mom Naomi Aiken launched EveryMVP in October 2026. - The startup creates custom trading cards for youth athletes in any sport. - Teams and leagues can use the cards as a fundraiser. - The company launched at EveryMVP.

The details: - A coach, team parent or league volunteer can design a card in about 10 minutes. - Families can order packs for their own player, and shipping is included. - Each order goes directly to the family’s door. - EveryMVP sends 20% of each order back to the team. - The program requires no upfront cost and no inventory. - Each pack includes 12 identical cards. - The cards are meant for parents, grandparents, the fridge and trading with friends. - EveryMVP works for baseball, softball, soccer, basketball, football, lacrosse, hockey and volleyball. - Teams can get started at the company’s signup page.

Between the lines: - Aiken said the idea came from looking for a fundraiser for her son’s travel baseball team. - She could not find a product she liked, so she built the business herself. - Aiken said she and her husband still have trading cards from youth baseball and softball from more than 30 years ago. - Aiken said she wants current athletes to have a keepsake they can show their kids one day. - The pitch blends nostalgia with a practical fundraising tool for teams.

What's next: - EveryMVP is encouraging teams and leagues to run the program season after season. - Repeated use could help teams build toward tournament travel, new equipment or broader participation. - The company’s social presence is on Instagram.